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Privacy Policy

Welcome to our website. Please carefully read our Privacy Policy. This Privacy Policy applies when you visit or browse our website, register on the website, and use our services without making any purchases. If you haven’t done so already, please also read the General Terms and Conditions, which contain information on privacy and other legal matters. This Privacy Policy provides you with all the necessary information to understand how we collect, process, and protect personal data that may identify you. By visiting and using this website, you acknowledge that you have read, understood, and accepted these privacy policies.

By using this website and/or contacting us and providing any personal information, you agree to our collection and use of information as outlined in this Privacy Policy and the General Website Terms and Conditions. If we make any changes to our Privacy Policy, we will update this page and indicate the date of the last change at the end of this Privacy Policy.

  1. Our Policy

We respect your right to be informed about the collection and other operations involving your personal data. We adhere to the principle of necessity when using data that may directly or indirectly identify you. Therefore, we will only collect and process your personal data to the extent necessary and for the purposes for which it was collected and/or processed.

We will not process your personal data if it is possible for us to provide you with services using anonymous data (e.g., for marketing research to improve our services) or other means that do not require identifying you, unless it is absolutely necessary or in compliance with requests from supervisory authorities or law enforcement agencies (e.g., traffic data or IP address in the case of legal requests).

  1. Use of Personal Data and its Purpose

The purposes for which we collect and process your personal data are directly related to the use of the website, its services, and the purchase of products on the website. However, your personal data may also be used for other processing operations within the scope of these purposes.

In the past 12 months, we have collected and may collect personal information falling into the following categories:

  • Identifiers such as name, contact information (e.g., postal, mailing, billing, and/or shipping addresses, zip codes, email addresses, phone numbers), IP addresses, unique PayPal identifiers, and similar identifiers.
  • Categories of personal information covered by the California Customer Records Statute (Cal. Civ. Code § 1798.80), such as name, contact information, etc.
  • Commercial information, including details about consumer purchases such as the item purchased, price, payment method, and whether the product is on sale.
  • Audio, electronic, and visual information, such as in-store video surveillance and call recordings related to our business activities (e.g., customer service calls for training and quality control purposes).
  • Internet or other electronic network activity information, such as browsing history, search history, or information about consumer interactions with our website.
  • Geolocation data, such as your current location (based on your IP address).
  • Protected categorical characteristics under California or federal law, such as age (40 or older).

We collect information from various sources through three primary methods:

  1. Information Provided by You: We collect information about you when you submit it to us through our website, other digital media, or our physical stores.
  2. Automatically Collected Information: We collect certain types of information automatically when you visit our website or use our products and services. For example, when you use our website as described in this Privacy Policy, we automatically collect various types of technical information.
  3. Information from Other Sources: We may collect information about you from our suppliers and service providers when they interact with you on our behalf.

Your personal data will be processed for the following purposes:

We use the information we collect internally for several business purposes, including:

(i) Furthering our economic and commercial interests by providing products or services you may order, including order processing and returns.
(ii) Analyzing trends and conducting research to improve our products and services.
(iii) Maintaining and servicing customer accounts.
(iv) Providing support and answering questions from customers and site visitors.
(v) Improving our store, site, products, and/or services.
(vi) Reviewing customer activity to understand and meet customer needs.
(vii) Contacting consumers for research, information, and marketing purposes, including tailoring product recommendations and promotions based on your information and purchases.
(viii) Tracking traffic patterns and site usage.
(ix) Enabling online ordering by processing and fulfilling your orders and transactions, processing payments, and providing customer service for such orders.
(x) Combining information with other commercially available information.
(xi) Providing you with specific relevant marketing, promotional, or other information.
(xii) Addressing information security and privacy practices controls, network functionality, engineering, and troubleshooting issues.
(xiii) Ensuring and improving the quality and security of our services.
(xiv) Verifying customer information and preventing and prosecuting malicious, deceitful, fraudulent, or illegal activity.
(xv) Handling claims and/or legal proceedings, violations of laws or agreements, and complying with applicable laws and legal processes.
(xvi) Complying with laws, or disclosing information in our good faith belief to prevent fraud, reduce credit risk, cooperate with law enforcement and government authorities, or protect the rights, property, or safety of website visitors or the public.
(xvii) Dealing with or participating in the sale or restructuring of all or part of our business.

Your personal data will not be disclosed to third parties for purposes not permitted by law or without your consent.

We process your personal data for direct marketing purposes (including via email) only with your consent. You may withdraw your consent to the processing of data for direct marketing purposes at any time in writing. Upon receiving such notification, we will cease processing your personal data for direct marketing purposes within 10 (ten) days.

We may access personal data directly disclosed by third-party users, such as when a user purchases a product to be sent to a friend or recommends our website or a specific product. In such cases, please ensure that you obtain the consent of these individuals before disclosing their personal data to us and inform them of this Privacy Policy. You will be solely responsible for the disclosure of personal information and data regarding third parties.

We collect information from various sources through three primary methods:

  1. Information Provided by You: We collect information about you when you submit it to us through our website, other digital media, or our physical stores.
  2. Automatically Collected Information: We collect certain types of information automatically when you visit our website or use our products and services. For example, when you use our website as described in this Privacy Policy, we automatically collect various types of technical information.
  3. Information from Other Sources: We may collect information about you from our suppliers and service providers when they interact with you on our behalf.

Your personal data will be processed for the following purposes:

We use the information we collect internally for several business purposes, including:

(i) Furthering our economic and commercial interests by providing products or services you may order, including order processing and returns.
(ii) Analyzing trends and conducting research to improve our products and services.
(iii) Maintaining and servicing customer accounts.
(iv) Providing support and answering questions from customers and site visitors.
(v) Improving our store, site, products, and/or services.
(vi) Reviewing customer activity to understand and meet customer needs.
(vii) Contacting consumers for research, information, and marketing purposes, including tailoring product recommendations and promotions based on your information and purchases.
(viii) Tracking traffic patterns and site usage.
(ix) Enabling online ordering by processing and fulfilling your orders and transactions, processing payments, and providing customer service for such orders.
(x) Combining information with other commercially available information.
(xi) Providing you with specific relevant marketing, promotional, or other information.
(xii) Addressing information security and privacy practices controls, network functionality, engineering, and troubleshooting issues.
(xiii) Ensuring and improving the quality and security of our services.
(xiv) Verifying customer information and preventing and prosecuting malicious, deceitful, fraudulent, or illegal activity.
(xv) Handling claims and/or legal proceedings, violations of laws or agreements, and complying with applicable laws and legal processes.
(xvi) Complying with laws, or disclosing information in our good faith belief to prevent fraud, reduce credit risk, cooperate with law enforcement and government authorities, or protect the rights, property, or safety of website visitors or the public.
(xvii) Dealing with or participating in the sale or restructuring of all or part of our business.

Your personal data will not be disclosed to third parties for purposes not permitted by law or without your consent.

We process your personal data for direct marketing purposes (including via email) only with your consent. You may withdraw your consent to the processing of data for direct marketing purposes at any time in writing. Upon receiving such notification, we will cease processing your personal data for direct marketing purposes within 10 (ten) days.

We may access personal data directly disclosed by third-party users, such as when a user purchases a product to be sent to a friend or recommends our website or a specific product. In such cases, please ensure that you obtain the consent of these individuals before disclosing their personal data to us and inform them of this Privacy Policy. You will be solely responsible for the disclosure of personal information and data regarding third parties.

  1. Security Measures:

We have implemented necessary security measures to protect personal data against accidental or unlawful destruction, loss, alteration, unauthorized disclosure, or access, as well as any other unauthorized data processing activities that do not comply with our Privacy Policy. However, we cannot guarantee that these security measures will completely eliminate the risk of unauthorized access or data loss during the transmission of data and information on our website.

We strongly recommend that you have appropriate software devices installed on your computer to protect the transmission and reception of network data, such as an updated antivirus system. Additionally, your Internet service provider should employ suitable network data transmission security measures, such as firewalls and anti-spam filtering.

  1. Right to Access Personal Data and Other Rights:

We process your personal data only with your freely expressed consent for sending advertising material, direct marketing, or other commercial communications, including email, which are not part of the customer-requested services offered by our website. We will inform you in advance whenever your consent is required, and you can choose to give or refuse consent for the use of your personal data (including your email address) for such purposes by selecting the appropriate option.

However, there may be cases where we process your personal data without your consent as allowed by law, such as when processing is necessary to fulfill a legal obligation or when it is necessary for the performance of a contract or requested service (e.g., if you make a purchase or request a specific service through our website).

Regardless, you have the right to exercise your right at any time, without stating a reason, to no longer receive future communications related to a particular service upon request.

You have the right to obtain confirmation from us at any time regarding whether your data is being processed.

Furthermore, you have the right to obtain information from us about the origin of your personal data, the purposes and means of processing, the logic involved in any electronic data processing, details of the data controller and data processor, and any potential disclosures or categories of entities that may have access to your personal data.

You have the right to object, in whole or in part, to:

  • The processing of your personal data for legitimate reasons, even if it relates to the purpose for which it was collected.
  • The processing of your personal data for advertising or direct marketing purposes, marketing research, or commercial communication.

You are free to exercise your rights at any time, in accordance with applicable law. To do so, please send us your request to the email address provided, and we will respond accordingly.

  1. Your Choices Regarding the Information We Collect:

If you do not agree with how we use your personal information, please refrain from submitting any personal information to us. If you do not wish to receive emails from us regarding special offers and promotions, you can click on the unsubscribe link included in our emails. If you do not want to receive other marketing materials from us and/or do not want us to share your personal information with other entities as described in this Privacy Policy, please provide us with your exact name and address and specify your desire to opt-out of information sharing, receiving information, or both, as applicable.

We want to ensure that your personal information is accurate and up to date. If you need to update your contact information, please log in to your account on our website and make the necessary changes.

Addendum to the Privacy Policy for California and Virginia Residents:

The following terms apply specifically to residents of California and Virginia. These provisions are designed to comply with the privacy laws and regulations enacted by each state, including the California Consumer Privacy Act (CCPA), the California Privacy Rights Act (CPRA), and the Virginia Consumer Data Protection Act (collectively referred to as the “National Privacy Act”). These provisions supplement the rest of our Privacy Policy. Any terms defined in the national privacy laws have the same meanings within this context.

Throughout our business relationship with you as a customer, we collect various types of personal information about you.

We collect and process your personal information for the following business purposes:

  1. Providing you with information tailored to your needs, responding to inquiries, and delivering services and products.
  2. Operating, maintaining, and improving our services, as well as enhancing the quality of the content, products, and services we offer through those services.
  3. Communicating with you via email and/or notifications regarding products, services, order status, and other relevant topics, subject to your consent if required by applicable law or software platform.
  4. Marketing purposes, including sending you news about us, our partners, and the products and services we offer. This may include contests, awards, events, and special offers on products and services.
  5. Compliance with applicable laws, regulations, rules, and requirements from law enforcement agencies and/or other government entities.
  6. Safeguarding the rights, property, and safety of our company, partners, users, and other third parties.
  7. Other purposes permitted or required by law.

Sharing of Personal Information:

We may share your personal information with the following categories of third parties:

  1. Service Providers: We disclose personal information to our service providers to enable them to provide services to us and assist in fulfilling your requests. For example, we may share information with Rakuten Ads.
  2. Partners: We may disclose aggregate demographic information to our partners as part of our marketing and business development efforts.
  3. Third Parties: We may disclose personal information to third parties in the following circumstances:
  • When you request us to do so.
  • As permitted or required by law.
  • To respond to requests from law enforcement, authorities, regulatory bodies, or legal processes.
  • To protect the integrity of our services and the interests, rights, property, or safety of our company, users, and other third parties.
  1. Do Not Sell or Share My Information (CPRA):

We respect your privacy and will not sell your personal information in the traditional sense, which means we will not exchange your name, phone number, address, email address, or any other personally identifiable information for money.

However, under California law, certain transfers of personal information are considered “sales,” even if no financial transaction occurs. California residents have the right to opt-out of the “sale” of their personal information.

At our company, the only “sales” we engage in (as defined by California law) involve sharing information about your website activity with our advertising partners via cookies. This enables us to provide you with more relevant advertisements.

If you wish to opt-out of such “sales,” please follow the instructions provided in our Privacy Policy. Please note that this opt-out only applies to future “sales” and does not affect information that was previously collected or sold before your request. You may still receive targeted advertising from other sources for which you have not opted out.

When you opt out through our website, an “opt-out” cookie will be stored in your web browser to indicate your preference. If you delete cookies or use a different device or browser, you will need to opt out again. Please be aware that we also place cookies to facilitate order processing on our website. If you prefer to place an order without cookies, please contact our Customer Service.

  1. Authorized Agent:

Under the CCPA, you have the option to designate an authorized agent to exercise your rights on your behalf. If you choose to do so, we will ask you to verify your identity directly with us and confirm that you have provided the authorized agent with permission to submit requests on your behalf. Please note that if your authorized agent fails to provide sufficient evidence of their authority, we may deny their request.

  1. Amendments and Updates to this California Privacy Policy:

We reserve the right to modify, change, or update this California Privacy Policy at any time. Any revisions will become effective when we post the updated policy. By continuing to use our services after the revised policy has been posted, you acknowledge and accept the changes.

  1. Responding to Do Not Track Signals:

California law requires us to inform you about how we respond to “Do Not Track” (DNT) signals or similar mechanisms that allow you to opt-out of the collection of personal information about your online activities. Currently, we do not respond to browser DNT signals when you interact with our website or use our services, as there is no widely accepted standard for interpreting these signals.

Last Updated: March 26, 2023

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